ThirdLove Publishes a Scathing Open Letter to Victoria’s Secret in a New York Times Ad

Victoria’s Secret’s longtime CMO, Ed Razek—known to many as the man at the helm of the brand’s annual fashion show—remains in hot water since earlier this month, following comments he made about transgender and plus-size models in a

Razek also appeared to made a not-so-subtle knock at ThirdLove, one of Victoria’s Secret’s buzziest competitors. In the interview, he said that Victoria’s Secret’s competitors “carp” at the brand for its annual fashion show “because we’re the leader” in the space. He then made a not-so-subtle reference to ThirdLove: “But we’re nobody’s third love. We’re their first love. And Victoria’s Secret has been women’s first love from the beginning.”

Now, ThirdLove is responding. The direct-to-consumer lingerie brand, which launched five years ago, took out a full-page advertisement in Sunday’s New York Times to address Razek’s comments with an open letter by founder Heidi Zak.

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Zak responded directly to Razek’s comment about Victoria’s Secret not being a customer’s “third love”: “We are flattered for the mention, but let me be clear: We may not have been a woman’s first love, but we will be her last.”

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